Business Analyst and AI Program
Curriculum

A 6-month, fully online postgraduate program that fuses core management thinking with hands-on applied AI. 10 modules, 10 industry projects, one 3-month elective track, and a 180-day better-offer guarantee.

Curriculum Outline

Segment	Modules
Business Foundations (M1)	Business mindset, markets & customers, business models, problem solving frameworks, communication
Business Analytics (M2)	Data collection & cleaning, SQL, data visualization, KPI dashboards, insight generation
Product Management (M3)	Product lifecycle, PRD writing, roadmaps & release planning, user stories, product metrics
Marketing Strategy (M4)	Market research & segmentation, GTM strategy, digital channels, campaign planning, performance tracking
Operations (M5)	Process mapping, bottleneck identification, SOP creation, performance metrics, continuous improvement
Finance (M6)	Financial statements, P&L/cash flow/balance sheet, unit economics, budgeting & forecasting, financial modeling
AI Foundations (M7)	What is AI, prompt engineering fundamentals, working with LLMs, AI tools for productivity, ethics & responsible AI
AI for Business (M8)	AI automation use cases, AI agents & tools, workflow automation, data enrichment with AI, measuring AI impact
Capstone (M9)	Choose a real business problem, collect & analyze data, build dashboards & AI solutions, present to industry experts
Career Acceleration (M10)	Resume & LinkedIn transformation, portfolio refinement, mock interviews, salary negotiation, placement support
Elective Track (3 months)	Product Track / Supply Chain & Ops Track / Marketing & Growth Track

Module Deliverables & Tools

Module	Tools Used	Mini Project	Deliverable
M1. Business Foundations	Excel, Notion, Business Thinking Frameworks	Structure a business problem statement for a real company	One-page problem framing brief
M2. Business Analytics	Excel, SQL, Power BI, Power Query, Data Viz Libraries	Build a KPI dashboard from a messy sales dataset	Interactive Power BI dashboard
M3. Product Management	Jira, Figma, Notion, PRDs, Roadmaps	Write a PRD for a new product feature from scratch	PRD + Prioritized roadmap
M4. Marketing Strategy	GA4, Meta Ads, Notion, Campaign Planning Sheets	Build a go-to-market campaign plan for a new product	Campaign plan + KPI framework
M5. Operations	Excel, Power BI, Operation Design Templates	Diagnose a supply chain bottleneck from real data	Process map + improvement plan
M6. Finance	Excel, Financial Analysis Templates	Build a financial model for a new business line	3-statement financial model
M7. AI Foundations	ChatGPT, Claude, Gemini, Prompt Engineering Frameworks	Build a prompt library to solve business tasks	Prompt playbook (20+ prompts)
M8. AI for Business	LangChain, OpenAI, Automation, Zapier/Make	Automate a repetitive business process with AI	Working automation + ROI write-up
M9. Capstone	Full Stack of Tools, AI & Analytics, Business Frameworks	Solve a live business problem end-to-end	Capstone solution + Executive presentation
M10. Career Acceleration	Resume Building, Interview Prep, Career Resources	—	Interview-ready profile + Job application kit

Elective Track Career Roles

Track	Focus Areas	Career Roles
Product Track	Discovery & UX, AI-Native Builds, Roadmaps & Prioritization, Feature PRD & Roadmap, AI-Native Prototype	Product Manager, Associate PM, AI Product Manager, Product Analyst, Growth PM
Supply Chain & Ops Track	Demand Planning, Logistics Design, AI-Driven Ops, Network Redesign, Demand Planning Model	Operations Manager, Supply Chain Analyst, Logistics Analyst, Demand Planner, Ops Strategy Associate
Marketing & Growth Track	Segmentation, Performance Marketing, Growth Loops, Full-Funnel Campaign, Attribution Dashboard	Growth Manager, Performance Marketer, Digital Marketing Manager, CRM Analyst, Growth Analyst

Real Projects Portfolio

Project	Focus
AI Sales Forecasting	Forecast demand and optimize revenue strategies
Customer Churn Analysis	Reduce churn using predictive analytics
Marketing Attribution Dashboard	Measure campaign ROI with AI
Supply Chain Optimization	Optimize inventory and logistics
Executive Business Dashboard	Track KPIs and drive data-led decisions
Financial Risk Analysis	Assess risk and detect fraud patterns
Product Analytics Platform	Analyze product usage and growth metrics
AI Document Intelligence	Extract insights from unstructured data

Curriculum Deep Dive

M1 · Business Foundations Month 1

Core business thinking and vocabulary before anything else.

#	Topic
1	Business mindset & value creation
2	Understanding markets & customers
3	Business models & strategy basics
4	Problem solving frameworks
5	Communication for business

M2 · Business Analytics Month 2

Turn raw data into decisions with SQL, dashboards, and analysis.

#	Topic
1	Data collection & cleaning
2	SQL for business analysis
3	Data visualization & storytelling
4	KPI dashboards & metrics
5	Insight generation

M3 · Product Management Month 3

Ship products the way real teams do — PRDs to prioritized roadmaps.

#	Topic
1	Product lifecycle & user research
2	PRD writing & feature prioritization
3	Roadmaps & release planning
4	User stories & acceptance criteria
5	Product metrics & iteration

M4 · Marketing Strategy Month 4

Plan and measure multi-channel marketing campaigns.

#	Topic
1	Market research & segmentation
2	Go-to-market strategy
3	Digital marketing channels
4	Campaign planning & budgets
5	Performance tracking & optimization

M5 · Operations Month 5

Map processes, find the bottlenecks, and design the fix.

#	Topic
1	Process mapping & workflow design
2	Bottleneck identification
3	SOP creation & documentation
4	Performance metrics
5	Continuous improvement

M6 · Finance Month 5

Understand economics, P&L, and the numbers behind any business case.

#	Topic
1	Financial statements basics
2	P&L, cash flow & balance sheet
3	Unit economics & break-even analysis
4	Budgeting & forecasting
5	Financial modeling

M7 · AI Foundations Month 6

Get fluent in modern AI models and prompt engineering.

#	Topic
1	What is AI & how it works
2	Prompt engineering fundamentals
3	Working with LLMs
4	AI tools for productivity
5	Ethics & responsible AI

M8 · AI for Business Month 6

Build AI-powered workflows that automate real business tasks.

#	Topic
1	AI automation use cases
2	AI agents & tools
3	Workflow automation
4	Data enrichment with AI
5	Measuring AI impact

M9 · Capstone Applied end-to-end

Apply everything end-to-end on a live business problem.

#	Topic
1	Choose a real business problem
2	Collect & analyze data
3	Build dashboards & AI solutions
4	Present insights & recommendations
5	Get reviewed by industry experts

M10 · Career Acceleration Placement

Turn your portfolio into offers — resume to negotiation.

#	Topic
1	Resume & LinkedIn transformation
2	Portfolio refinement
3	Mock interviews & feedback
4	Salary negotiation training
5	Job referrals & placement support

Elective Track (choose one, 3 months)

Product Track

#	Focus Area
1	Discovery & UX
2	AI-Native Builds
3	Roadmaps & Prioritization
4	Feature PRD & Roadmap
5	AI-Native Prototype

Career roles: Product Manager, Associate PM, AI Product Manager, Product Analyst, Growth PM

Supply Chain & Ops Track

#	Focus Area
1	Demand Planning
2	Logistics Design
3	AI-Driven Ops
4	Network Redesign
5	Demand Planning Model

Career roles: Operations Manager, Supply Chain Analyst, Logistics Analyst, Demand Planner, Ops Strategy Associate

Marketing & Growth Track

#	Focus Area
1	Segmentation
2	Performance Marketing
3	Growth Loops
4	Full-Funnel Campaign
5	Attribution Dashboard

Career roles: Growth Manager, Performance Marketer, Digital Marketing Manager, CRM Analyst, Growth Analyst

The Tools You'll Use

Refreshed each cohort based on what's most impactful at the time of delivery.

Program Details

Category	Details
Format	6 months, 100% online, live cohorts, sessions recorded for later
Guarantee	180-day better-offer guarantee — a better offer within 180 days of completion, or a full refund, backed by a signed legal agreement before you pay
Eligibility	Bachelor's degree in any discipline; open to professionals, entrepreneurs, and graduates (2+ years experience recommended for management roles)
Admissions	Shortlist call → Aptitude test → Interview → Offer rollout
Career support	1:1 mentorship, unlimited mock interviews, resume & LinkedIn positioning, 350+ hiring partner network